How Sightline works
Sightline is a set of AI answer measurement and optimization tools. Here’s how it helps you improve AI answers, step by step.
Draft the question battery
Every program starts with the questions voters, reporters, and donors actually ask AI: who you are, where you stand, who supports you, what the other side says. We draft that battery with you, usually a few dozen questions across record, issues, support, and accuracy, and add to it as the race changes. The battery is the yardstick for everything that follows.
Measure every day
Sightline runs the full battery every day in ChatGPT, Gemini, and Claude, and analyzes every answer for favorability, accuracy, whose point of view it carries, and which sites get cited. These daily snapshots create thousands of data points to show how AI is representing your program.
Identify where to improve
Sightline turns measurement findings into an action plan to improve your results. Some fixes will belong on your program’s own websites: pages AI can’t read, answers it can’t find, and key information that’s buried. Other recommendations show how to amplify your message in other places AI goes to look for answers: getting your core messages onto the pages AI already cites, answering negative narratives where they live, and putting partner voices on the record in their own words. Each recommendation comes with clear steps you can take yourselves or with partners.
Website fixes start with the AI Readiness Check, available for free in early access.
Track what changes
Sightline watches for changes over time and tracks which fixes have gone live, so you can try different interventions and see what sticks, what doesn’t, and what to try next.
Two ways to use it
Run it yourself
Use Sightline’s tools on your own. Get logins for your whole team to see daily movement, and regular reports you can pass along.
Work with an advisor
Sometimes it’s worth bringing an expert in. We can help build your AI strategy, run the work across a coalition, and set up experiments to test new tactics.
Want to see it
on your own program?
Early access: Sightline is now taking clients for 2027 and 2028.